You may have seen the term “relentless strategy” around Abstracted Studio’s website. We don’t use it just because it sounds cool, it’s simply the most accurate way we can describe our approach to creating tailored marketing strategies for our clients.
Nine times out of ten, the first draft of the marketing plan gets thrown away (recycled). But we keep at it through the second draft, the third, and so on, because it’s that damn important.
If you don’t start with a strategy that was written relentlessly, you’re going to be wasting your marketing dollars on campaigns that never stood a chance.
The good news is that Abstracted Studio is accepting a few new clients, and we don’t do marketing that doesn’t work. That would keep us up at night. I ran marketing campaigns that didn’t work over 15 years ago – we have no place for that in 2024.
Are Abstracted Studio’s Marketing Plans Really That Different?
Yes.
Here’s what I’d really like you to understand… so many marketing agencies are staffed by way-to-busy people who are just trying to tick items off their to-do list, and your marketing strategy is one of those items.
That’s right, your small business, your blood, sweat, and tears, could be relying on an agency that is made up of overworked staff that is most interested in having something on their boss’s desk by the end of the day.
Please, stop, and think about that scenario again. Everything you’ve ever worked for could be in the hands of someone who doesn’t care enough to intimately learn about your business or your customers.
We find out what makes your customers (or potential customers) tick. We want to know what their problems are, their fears, their challenges, what they’re passionate about, how they want to be communicated with, what their goals and dreams are, what makes them happy or sad, etc.
We make your customers the heroes of a little tale. And when we tell the story, your small business is the knowledgeable guide that can solve their problems and give them the life they want deep down.
A “marketing strategy” is defined as “a business’s plan for reaching prospective consumers and turning them into customers of their products or services.” It doesn’t say anything about creating a story and positioning your audience as one of the characters.
It doesn’t say anything about throwing out the first few drafts.
Yet, that’s what we do and that’s what makes our bespoke marketing strategies different and more effective in both the short and long term.
How Well Do Your Marketing Strategies Work?
We ran the numbers. On average, small businesses have seen the following analytics within six months of signing with Abstracted Studio:
Website Traffic Growth: Achieved a 148% increase in organic traffic for clients within six months on average.
- Conversion Rates: Improved by 156%
- Social Media Engagement: Improved by 195%, enhancing brand presence.
- Email Marketing Performance: Improved email campaign open rates to 26.3% and click-through rates to 5.2%.
- ROI on Marketing Spend: 202% of their initial investment
These numbers are only for the first six months! On average!
Here’s the bottom line – we only win when you win. If we start with a muddy plan and do janky work, your business is not going to see a return on your investment. That means, no reviews, no references, no more agency.
We take every step of digital marketing and design as seriously as a heart attack, and for good reason. Every aspect of digital marketing, web design, SEO, social media – it all has work holistically, together, or none of it works at all.
And that’s another thing that’s different about Abstracted Studio, we don’t see any marketing practice as “less than” any other practice. It’s all part of the same system that MUST work synergistically or you’re wasting your time.
How Many Marketing Strategies Have You Written?
I tried to come up with an estimate for how many marketing strategies I’ve written the other day. It’s somewhere around 165. And that’s just me – one forgotten content writer that logs in after midnight to pump out some content that small business owners might find valuable.
I know this blog post comes off as one long sales pitch, but that wasn’t my intention when I started. It’s extremely frustrating to us that so many digital marketing agencies are pumping out marketing strategies like they’re cutting out cookies.
It doesn’t work like that.
Every small business is different. They all have unique visions, and goals, and cultures, and missions, and audiences, and products or services. So, approaching them all the same way is only going to cost everyone involved.
Have Your Marketing Strategies Ever Failed?
Yep. I’ll never lie to you. In the beginning, I was lost. 15 years ago, I was writing marketing strategies like this:
Key Campaigns for Q2 2024
- Write 12 social media posts per month with branded graphics
- Write 2 email blasts per month promoting client’s main services
- Publish 2 blog posts per month
The marketing strategies I write in 2024 look more like this:
For “____, Inc.” a startup focused on creating sustainable household products, the marketing strategy dives deep into understanding its unique audience – environmentally conscious consumers who are tech-savvy, value sustainability over convenience, and are willing to invest in durable, eco-friendly options. This segment not only includes individuals passionate about reducing their carbon footprint but also those influenced by the minimalist lifestyle and the zero-waste movement, often found engaging in online communities on platforms like Reddit and Instagram.
The biggest difference is that I don’t even think about key campaigns until our entire team has an airtight grasp on your small business’s audience, mission, challenges, and goals.
One of the walls of our office says “If the foundation sucks, that house will, too.”
It means we don’t cut corners. We’re genuinely obsessed with our clients’ success because there’s no greater feeling than helping a small business owner turn their failing company into the thriving, impactful company they had always imagined but didn’t know how to achieve.
How Fast Will My Small Business See Returns from the Marketing Strategy?
I wish I could give you one flat number, but unfortunately, it doesn’t work that way. Let’s look at a few scenarios:
- Your website has a lot of technical SEO issues, accessibility issues, speed, and performance issues.
- If we fix those problems, you’ll see positive results in 3 weeks or less.
- Your website is technically sound, but you need high-quality content that not only brings traffic but also backlinks from 3rd party websites.
- It could take six months to see the positive results from writing SEO-optimized content. However, it will likely be closer to 90 days.
- You want to run PPC ads either via social media or Google or Bing
- With almost 2 decades of experience in running high-conversion PPC ads, we’ll make sure you see a positive return in under a week.
Nothing about Abstracted Studio is “one-size-fits-all” and that should be music to your ears! We’re not a cookie-cutter digital marketing agency, we’re bespoke from the ground up.
Because what works for one small business, rarely works for another.
Can You Help Me With My Brand Message?
That’s our specialty.
A lot of small businesses underestimate the importance of the words they use when they communicate with their audience.
People only buy things after they’ve read or heard words that make them want to buy things. That goes for B2C or B2B – everyone wants to see or hear the right thing that makes up their mind for them.
The way we write those words for you is by telling a story in which your customer is the hero, your brand is the guide that is leading them to a solution.
This allows us to create messaging that genuinely resonates with your audience and evokes real emotion.
Your message MUST make your audience care about what you have to offer.
When Abstracted Studio writes your messaging, your brand will connect with your audience in a way you likely haven’t seen before. We use advanced marketing psychology to craft brand messaging, and it always shows in the numbers.
How Else Can Abstract Studio Help My Small Business?
We’re here for it all.
From strategy to messaging to website and graphic design, to social and email marketing, to technical SEO wizardry, it’s all done by the same team that helped you build your house’s foundation.
From the jump, you have a dedicated, talented team watching your analytics, writing keyword-driven content to steal traffic from competitors, designing truly impactful social media graphics and videos, writing emails that your audience can help but open and click through, reaching out to third party websites for backlink opportunities for both exposure and SEO, etc., etc.
I know there are plenty of agencies that claim they do things differently from the countless other players in the industry.
I hope that I’ve competently answered the question of what makes Abstracted Studios different. We don’t BS. We don’t guess at marketing that might not work. What we do is backed by science and human nature, and we know it’s going to work. The more you spend on your marketing with Abstracted Studio, the higher your ROI will be.
So, if you want to grow your business quickly and sustainably, contact us today and chat with our marketing manager about how we can turn your small business into something else entirely.
